MAM

TME enters in strategic alliance with MPG

MUMBAI: TME, the media planning and buying arm of Rediffusion – Y & R and Everest Brand Solutions, and Havas Media’s flagship brand MPG have entered into a strategic alliance to provide value added media planning and buying services to clients of Rediffusion – Y & R and Everest Brand Solutions.


Rediffusion – Y & R president D Rajappa said, “This alliance is a collaborative effort to grow the business and also add enhanced value to existing and prospective clients of RYR”


TME and MPG will leverage their individual strengths to provide greater value to clients and collaborate to tap opportunities for growth in the market, the two companies said.
 
The alliance will also enable TME’s clients to benefit from Havas Media‘s network knowledge resources, the integrated buying clout, MPG‘s proprietary decision support systems and their touch point platform "Connect" bringing together a more effective and optimised investment plan.


Everest Brand Solutions president Dhunji Wadia added, “This is one of the deepest integrations to date, marking yet another milestone in the group’s plan for a consolidated media investment management operation. The focus is to bring competitive advantage to our clients and our companies.”
 
Havas Media, South Asia CEO Anita Nayyar added, "This strategic alliance is a synergistic relationship between MPG and TME wherein both brands will co-exist and continue to provide benefits to each other working towards a common goal of delighting clients."


Meanwhile, TME will continue to be built as a media independent brand under MPG‘s stewardship.

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