MUMBAI: Titan Industries has appointed the upcoming movie star John Abraham as its brand ambassador for its trendy sunglass brand for the youth, 'FasTrack'. The Bollywood actor will be endorsing the range of eyewear under the FasTrack brand for the current summer season.

 
 
Commenting on the appointment of John Abraham as the
brand ambassador for FasTrack Eyegear, Titan Industries business head accessories and licensed brands Ajoy Chawla expressed, "The idea of associating John Abraham with FasTrack was because of the fashionable, stylish and youthful appeal that both enjoy in the country. Both are highly rated, and style icons amongst today's youth, who are constantly looking to express their attitude and highlight their personality."

"I have always felt that FasTrack has embodied, the young and hip attitude. Fastrack has stood for a brand of accessories that are stylish, trendy and affordable for today's on the move generation. It gives me great pleasure to be associated with brand that has cool and fashionable merchandise.", said actor John Abraham.

 
 
As the brand ambassador, Abraham will play a key role in the brand and product communication on television, print, outdoor media and various promotions and merchandise that have been planned for the brand.