MUMBAI: Times Global Broadcasting, the Times Group company managing its news channel business, has announced the appointment of Sandeep Sharma as vice-president and head of ad sales.

Sharma will lead and drive the entire ad sales function and would also be a member of the senior management team of the company, a statement issued by Times Global Broadcasting says.    
          
     Times Global Broadcasting CEO Sunil Lulla said, "Sandeep's knowledge is in sync with our vision. With his leadership role, we are looking forward to building up a great ad sales team for the channel"
Talking about his new role, Sharma said, "I am very excited to take on this new assignment as Times and Reuters are the biggest names in news in India and worldwide, and to be involved from the startup stage promises to be an awesome experience".

Sharma, whose last stint was with Radio City, has earlier worked with Lakme, Wipro , Lowe (Lintas) and Contract (JWT).