Time bands for govt ads on TV news and business channels amended

NEW DELHI: The government has amended the time bands for its advertisements on news and business television channels announced by it earlier in September 2012.

In a modification to the policy Guidelines for Empanelment of Private Cable and Satellite TV channels, the Information and Broadcasting Ministry has said that the three time bands will be 06.00 hrs to 11.59 hrs instead of 07.00 hrs to 11.59 hrs; 12.00 hrs to 16:59 hrs instead of 17.59 hrs, and 17.00 hrs to 22.59 hrs instead of 18.00 hrs to 22.00 hrs.

This will apply to English, Hindi, and regional news and business channels and will be applicable from 9 May this year.

All the spots on the channels may be displayed on dispersion basis of one third spots on each time band.

At least three spots may be displayed in 8, 9, and 10 pm time bands.

The rates of September 2012 offered by DAVP will apply for all audio visual spots.

The government had earlier issued modifications on 14 May and 5 September 2012.

In September 2012, six time bands had been laid for general entertainment channels: 7 am to 9 am, 9 am to 12 noon, 12 noon to 7 pm, 7 pm to 8 pm, 8 pm to 10 pm, and 10 pm to 11 pm.

Latest Reads
Pet Tales with MediaCom senior business director Ketan R Karnik

Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their...

MAM Media and Advertising People
Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and...

MAM Media and Advertising People
Tata Salt Lite launches its new campaign #TakeItLite to create awareness on “Hypertension” and its symptoms

Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on hypertension and its symptoms.

MAM Marketing MAM

The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life.

MAM Media and Advertising Ad Campaigns
OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s Social Purpose Awards 2018 in London last week.

MAM Media and Advertising Ad Campaigns to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

Real estate platform will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

MAM Media and Advertising Ad Campaigns
Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’.

MAM Marketing Brands

The #foodie millennial generation in India has been flocking to Taco Bell stores in India all year to relish new twists to their favourite food, such as the Naked Chicken Taco and the Crispy Potaco.

MAM Marketing MAM

When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on as the key insight for its new campaign that says- ‘Golden Times are Here.’

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories