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Time bands for govt ads on TV news and business channels amended

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NEW DELHI: The government has amended the time bands for its advertisements on news and business television channels announced by it earlier in September 2012.

In a modification to the policy Guidelines for Empanelment of Private Cable and Satellite TV channels, the Information and Broadcasting Ministry has said that the three time bands will be 06.00 hrs to 11.59 hrs instead of 07.00 hrs to 11.59 hrs; 12.00 hrs to 16:59 hrs instead of 17.59 hrs, and 17.00 hrs to 22.59 hrs instead of 18.00 hrs to 22.00 hrs.

This will apply to English, Hindi, and regional news and business channels and will be applicable from 9 May this year.

All the spots on the channels may be displayed on dispersion basis of one third spots on each time band.

At least three spots may be displayed in 8, 9, and 10 pm time bands.

The rates of September 2012 offered by DAVP will apply for all audio visual spots.

The government had earlier issued modifications on 14 May and 5 September 2012.

In September 2012, six time bands had been laid for general entertainment channels: 7 am to 9 am, 9 am to 12 noon, 12 noon to 7 pm, 7 pm to 8 pm, 8 pm to 10 pm, and 10 pm to 11 pm.

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