MUMBAI: Timberland, whuich works in the area of designing, engineering and marketing of premium-quality footwear, apparel and accessories for consumers, is taking its first steps in India.

It has partnered with Reliance Brands through a license cum distribution agreement to set foot in India. The brand opened its first Timberland store at Ambience Mall, Vasant Kunj, New Delhi.
 
The store features a product line that spans across footwear, apparel and accessories for men, women and children.

To mark their entry into the country, Timberland has launcheed an initiative ‘Unsung Heros - Not Starring John Abraham. The project shall identify and celebrate all those who contribute to nature, behind the scenes.

Abraham shall play the role of presenting these people to the world. He says, "They are the real heroes, but they are not actors". Documentary film maker Mike Pandey is also closely associated with the project."
 
Reliance Brands president and CEO Darshan Mehta says, "The Unsung Heroes project clearly reflects the partnership between two socially committed business giants, Timberland and Reliance. To us Unsung Heroes is not an event, it is a movement. And with John and Mike agreeing to partner with Timberland‘s first CSR initiate in the country, we couldn‘t have asked for more".
 
"Being an actor and a nature lover, I felt a total connection the Unsung Heroes project. There are people who deserve appreciation and adulation for their efforts, who are never seen on camera. To me these are the true heroes. I feel honoured that Mike and I have been given this opportunity to work with Timberland in finding the Unsung Heroes across India" adds Abraham.