MUMBAI: The BBC has appointed Tim Davie as its marketing, communications and audiences division director. He is currently Pepsi Europe VP, marketing and franchise.
 
 
He will join the BBC's executive board and will take up his post in the near future. In his new role, he will be responsible for all the BBC's marketing, communications, audience research and insight activities and the BBC's audience services department, which includes the BBC's customer call centres.
 
 
BBC DG Mark Thompson said, "Tim Davie is one of the UK's top marketeers. He has an outstanding track record built through a succession of UK and international roles.

"I believe that he will bring valuable experience to both MC&A and the wider BBC during a period when identifying and serving the needs of our audiences will be greater than ever."

 
 
Davie says, "I am delighted to be joining the world's most trusted broadcaster at a time when there are significant and exciting challenges and opportunities as we prepare for a digital UK. The BBC's journalism, programmes and services are rightly recognised across the globe for their quality and authority. I look forward to playing my part in ensuring, with the support of a strong marketing, communications and audience division, that this reputation is maintained and enhanced."

Davie's first job was with Procter and Gamble's marketing department. He became a brand manager in 1991. He then joined Pepsi in 1993 as a UK marketing manager.