MUMBAI: Thums Up announced the names of the regional winners for the Thums Up Ninja Hunt promotion. The promotion, which was launched nationally few weeks back to promote the biking culture in India, received tremendous response across India. These 'Dumdar Five' are among the 100 lucky winners across India, who would ride home a Bajaj Pulsar.
 
 
The bikes were presented to the winner at the Coca-Cola plant in Dasna, Ghaziabad by Masuri Station House Office Ravi Shanker Pandey, who was the chief guest for the occasion. If the luck of the winners holds on, they can also be one of the four national winners of a Kawasaki Ninja ZX 6R - one of the strongest, fastest and most powerful superbikes in the world, worth more than Rs 600,000.
 
 
The winners are: Ratan Agarwal, Ved Prakash, Rahul Verma, Amit Rana and another winner from Najibabad.
 
 
Echoing the excitement of all the winners, Rana said, "It is only through Thums Up that I have won this bike. Seeing me here, I am sure many more will now actively participate in this promotion to win the bike. I am going to continue participating in anticipation of winning the Ninja Bike."
Thums Up unveiled this unique promotion to promote biking culture in India. The innovatively designed Thums Up under-the-crown promotion is in line with brand's core identity of being - macho, outgoing, adventurous, and fearless. To win the Bajaj Pulsar Bike, the consumer needed to cross his fingers and peel the crown liner of their Thums Up bottle.

Besides winning 100 Bajaj Pulsar bikes, this promotion also gives the consumer an opportunity to win many cool and exciting biking gear prizes like biker jacket's, bags, sunglasses and waist-pouches.

Coca-Cola India has also lined up a series of marketing programs for the promotion of The Thums Up Ninja Hunt that include activation of key accounts, promotional activities in colleges and marketplaces and an extensive road-show showcasing the cool machines covering the country.