The Hindu launches new TVC created by Ogilvy South India

MUMBAI: English daily The Hindu has launched a new advertising campaign titled ‘Classroom‘ created by Ogilvy South India.

This campaign expresses The Hindu‘s point-of-view on yet another issue simmering among Indian youth. This time, the English national daily turns the spotlight on Indian politicians; specifically, on the poor example of governance that is being set for a brand new generation.

"It‘s often said that the future of India rests on young shoulders. However, this generation is largely disillusioned by the way the nation is run. With a very few political icons to look up to, if any, there exists a real danger of a country not attracting the best and brightest of the generation, to lead it towards prosperity and glory," a newspaper said.

The new campaign captures this young sentiment; one that constitutes a wake-up call to Indian politicians, reminding them to be conscious of the millions of young Indians who follow them on media; it cautions them to think before flinging that chair in a political forum, a public forum.

Ogilvy & Mather South Asia executive chairman and creative director Piyush Pandey said, "In a country that is so young and needs powerful role models, we need to caution the role models that their actions can spark off behavior which can be damaging. I‘m reminded of the age-old saying, ‘Don‘t hit in front of the children, otherwise children will think it‘s a norm.‘"

Ogilvy & Mather Advertising president - south Simi Sabhaney added, "I‘m delighted that The Hindu has taken up this cause to alert the adults and to caution the youth. Every generation needs leaders of stature to set standards and emulate. It‘s time for today‘s political leadership to acknowledge this and behave responsibly."

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