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TBZ heads for a brand makeover

MUMBAI: Jewellery brand Tribhovandas Bhimji Zaveri (TBZ) is ready to adorn a new look.


As part of the rebranding exercise, the brand will launch a new logo embellished with a new tag line, ‘The original since 1864‘, come 17 November.


The objective behind the rebranding exercise is to create a fresh identity that will embrace the present and future generations. 
 
TBZ chairman and managing director Shrikant Zaveri said, "The new branding comes as a major strategic decision from us to re-introduce ‘TBZ-The Original‘. Our new logo blends tradition with the contemporary and represents the 145 year old legacy."
 
A fresh identity has been forged out of the earlier logo wherein each element of the logo has been designed with a purpose and meaning, claims the company. 
 
The logo includes a flying bird that conveys the rise of ‘TBZ-The Original‘ in creating more outlets, raising standard in designs and reaching to a wider set of audience.

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