TBU appoints Ashutosh Karkhanis as creative director

MUMBAI: Brand consultancy, The Brand Union (TBU), has appointed Ashutosh Karkhanis as creative director.

Karkhanis moves in from Rediffusion-Y&R’s digital and design arm Rediffusion WHO!, from where he resigned last month as national creative director, design and digital.

In 2006, WPP acquired a majority stake in Ray+Keshavan (R+K), India‘s first graphic design consultancy. Consequently, the Bangalore-based firm became a part of WPP’s design conglomerate and brand consulting firm, TBU.

In his new role at TBU, Karkhanis will report to MD and executive creative director Sujata Keshavan.

Karkhanis’ 18-year career began with Lintas Bangalore as trainee visualiser. After four years, he moved to Enterprise Mumbai and a year later joined Euro RCSG as senior art director. Two years later, Karkhanis joined JWT‘s Kenya outfit, Thompson Kenya.

After spending less than a year in Nairobi, Karkhanis moved back to Mumbai and started working with Ambience as associate creative director, before moving to Grey a year later and working there for two-and-a-half-years.

Karkhanis also worked at Quadrant Communications and Contract Advertising before joining Rediffusion as creative head in 2007.


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