NEW DELHI:  B2B SaaS company Adloid has partnered with Tata Motors for the launch of its new Safari 2021 with the help of augmented reality (AR).

Tata Motors is one of the first brands that created a virtual experience using AR globally by giving a realistic and interactive 3D experience to its consumers. Ahead of the unveiling of Safari 2021, the auto manufacturer has leveraged Adloid’s mechanism to meet the needs of enterprise customers in terms of scale and technology requirements, enabling customers to have a real life experience by rotating and expanding the size of the vehicle, to look closely at both its exterior and interior details, and to take pictures of the car with a high level of photorealism. It also provides performance enhancements, a more comprehensive and improved vehicle research experience for vehicle buyers.

Adloid founder & CEO Kanav Singla said, “Augmented Reality is the integrated part of the future and Tata Safari’s immersive AR experience will lead the auto industry towards digital transformation. We offer a rich digital experience much closer to walking around a real car than any other video or imagery could ever provide. We are looking forward to more association with Tata Motors.”

Adloid co-founder Prashant Sinha added, “The world has affected a lot during the pandemic and we are really happy in the times of social distancing and hygiene we made the launch of Tata Safari new model a successful one, pioneering immersive digital AR experiences for Tata Safari fans.”

Tata Motors digital marketing head Nikhil Kurian shared, “Tata Motors is bringing back an icon, the Safari in a new avatar this year. We wanted to leverage the power of digital and new technologies for our customers to experience the Safari virtually at their preferred location with AR. The AR helped us to create an unparalleled buzz even before the car is made available for display and test drives at dealerships. Our customers have adopted this new and innovative way of discovering Safari, with lakhs of users interacting with AR since launch. Adloid has worked together with us to achieve our marketing objectives, to deliver an innovative and first industry experience. They have ensured the highest quality and delivered a near real-life experience of Safari with this AR offering, and we hope to create more emotional experience for car buyers in the coming future.”