Mumbai: Indian multinational conglomerate Tata Group has officially unveiled the Tata Neu super app in India. The app that attempts to take on the likes of Amazon, Flipkart, Paytm, and all other super apps, offers an array of services including UPI payments, hotel/flight booking, shopping, to name a few, according to the company.
Tata Sons chairman N Chandrasekaran took to LinkedIn on Thursday to announce the much-anticipated launch.
"Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside are some of the group’s services that are already present on the Tata Neu platform for Android as well as iOS users, while Vistara, Air India, Titan, Tanishq and Tata Motors will soon be added," affirmed the Tata Sons chairman.
Announcing the launch, N Chandrasekaran wrote: "It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today. Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata."
https://www.linkedin.com/posts/activity-6917795694938349568-_J4R?utm_source=linkedin_share&utm_medium=member_desktop_web
“Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience,” he further shared.
“As the Tata Neu app goes live today, it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join,” stated Chandrasekaran, while adding, “We look forward to learning continuously, to keep evolving, and meet the needs of our consumers.”
A day prior, the brand built up the buzz about the app launch on its social media handles with a video and an accompanying caption that said: "This is the answer to the most asked question. We can’t wait for YOU to be a part of our family. Kuch dino mein nahi, ab bas kuch ghanto mein!"
https://www.linkedin.com/posts/tataneu_tataneu-goinglivesoon-activity-6917454822623338496-JcUC?utm_source=linkedin_share&utm_medium=member_desktop_web
Earlier today, Tata Neu posted the following update: “Watch out for Tata Neu during the match today!”
https://www.linkedin.com/posts/tataneu_tataneu-staytuned-ipl2022-activity-6917780690503651328-mjne?utm_source=linkedin_share&utm_medium=member_desktop_web
The Tata Neu app is now available for download on Google Play Store and Apple App Store.
