MUMBAI: The charms of Taiwan are being showcased on CNN. The Taiwan Tourism Bureau has tapped the news broadcaster for a marketing drive to boost the island’s tourist industry.
 

 
A series of 30 second television commercials (TVCs) which capture the diverse sights and sounds of Taiwan will run on CNN International’s Asia-Pacific feed.
This exclusive partnership follows an earlier campaign on CNN Headline News and CNN Airport Network, targetted at audience in the US.

 
 
Taiwan Tourism Bureau DG WS Hsu says, “We are pleased to extend our fruitful partnership with CNN, the most respected news organisation in the world. This campaign is set to successfully reach our target audience and entice them to visit our home, which has much to offer its guests.”
 
 
CNN VP ad sales, Asia Pacific William Hsu said, “CNN continues to be the channel of choice for high income earners. Taiwan’s tourism industry is to benefit from a campaign aimed at this demographic”. In December 2003, the Taiwan Tourism Bureau had chosen the broadcaster as the exclusive TV media partner for its first- ever global campaign, hailing 2004 as Visit Taiwan Year.