MUMBAI: Global market research firm Synovate has named Mamapudi Nkgadima as managing director for African Response.

Nkgadima will assume the role on 1 August 2010.

Nkgadima brings 20 years of market research experience to African Response including the management of her own seven year old company, MEDU Strategic Marketing and Research.
 
Said Synovate Africa CEO Jon Salters¸ "We are confident she will take African Response to even greater heights with her strategic leadership as well as her wealth of experience and technical knowledge in market research, marketing and entrepreneurship."
 
Meanwhile, Beatrice Kubheka, the current MD, will take on the role of African Response chairperson and will retain a strong presence in the business, with particular focus on client relationships. She will also draw on her 35 years in market research to ensure that African Response continues to provide the best research experience and insight into the South African market.
 
"Beatrice made a massive contribution to the success of African Response during her tenure and we are thrilled that she will be staying with us until her retirement. She has become one of the most recognized, respected and well liked figures in the South African market research industry, and her ongoing involvement in African Response will continue to give the business a unique advantage," said Salters.