Synovate boosts senior leadership team in Greater China

MUMBAI: Global market research company Synovate has effected changes in China, Hong Kong and Taiwan, promoting two senior executives and roped in a new one.

Managing Director of Taiwan Jenny Chang is promoted to MD of technology and telecommunications for Greater China. He has over 20 years of experience in market research, and has been working with various technology and telecommunications clients in Taiwan and will be relocated to Beijing in June 2011.
Synovate Greater China CEO Eliza Wong said the business unit was reorganised in September 2010 to consolidate key industry-specific offerings and better focus on client needs and align with their structures.

“It is no secret that Greater China is a fast-growing and extremely changeable business environment. These new appointments sharpen our expertise in the areas our clients are most focused on, and position us to deliver operational excellence as well as industry know-how,” added Wong.
Steve Garton is promoted to MD of Media for Greater China. He has over 40 years of media experience, much of it in Asia. Besides, Garton also holds the role of global head of media and will continue to be based in Hong Kong.

Roland Leung joins Synovate this week as the managing director of emerging industries for Greater China and as the office head of Synovate in Hong Kong. He has over 16 years of experience in the industry, and was most recently senior vice president of sales and marketing in Asia for Harris Interactive.
Wong said: “These appointments will allow us to take our client service, industry knowledge and quality to even greater heights. We are delighted to be able to offer this expertise to our clients as they grasp the opportunities presented by doing business in Greater China.”

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