Synovate announces key appointments

MUMBAI: Synovate has announced key appointments. The global market research firm has appointed Jeff Stewart as executive director for Hong Kong.

Stewart will be part of the Hong Kong leadership team, with specific focus on business development and key account management. His addition supports the strong growth of the Hong Kong market. 
Recently, the company had also promoted Peter Huijboom and Michael Spedding to two newly created roles of CEO of Geographies.

Huijboom is overseeing Synovate’s Western Europe, Central and Eastern Europe and Latin America business units, as well as Synovate’s global Healthcare vertical.

Spedding will now oversee Synovate’s business units of Middle East & North Africa, Sub Saharan Africa, South Asia, Japan, Korea, Australia and New Zealand.
Stewart comes with over 17 years of experience. Prior to Synovate, he was the president of Hansa Marketing Services in the US. He also served as the Head of Global Account Development for Harris Interactive in New York, managing director for IPSOS Russia and Ukraine based in Moscow, and held senior-level positions with Taylor Nelson Sofres (TNS), including SVP, strategic account development, and global key account manager for one of the largest consumer packaged goods companies worldwide.
Synovate Greater China CEO Eliza Wong said, “We are excited to have Jeff joining us as his international background is a perfect fit for our Hong Kong business. His strong knowledge of running research in both developed and developing countries makes him a great asset to Synovate.”

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