MAM

Swayamvar 3 ends on a high with 5.1 TVR

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MUMBAI: Imagine TV‘s flagship reality series, Swayamvar, has not lost its charm yet. Even if the third season of the show, Ratan ka Rishta, could not match Rakhi Sawant‘s oomph factor or Rahul Mahajan‘s on-screen marriage, it did fairly well and lifted the channel to over 100 GRPs (gross rating points).

In fact, the show even did better than Imagine TV‘s high budget Zor Ka Zhataka - Total Wipeout, where the channel had invested in Shah Rukh Khan to get him as host.

The three-hour finale of Ratan Ka Rishta on 3 July got a TVR of 5.1, according to Tam data. Even the two-hour Sangeet ceremony episode on 2 July had managed to clock a TVR of 2.8. The ‘Mehendi‘ episode on 1 July got a TVR of 2.3.

Though Ratan Rajput‘s wedding managed to match the performance of Rahul Mahajan‘s finale, it couldn‘t match up to Rakhi‘s Swayamvar. Rakhi‘s finale (Faisale Ki Raat) had touched a whopping 8.4 TVR, that too when the bombshell had not married on the screen.

Imagine TV, however, could not change its position in the GEC pecking order and remained behind Sab with 104 GRPs. In the week before, the channel had sprung up to 107 GRPs.

 

Meanwhile, the Hindi general entertainment channel (GEC) genre has seen a marginal dip in the overall GRPs (gross rating points) during the week ended 9 July. However, the order of the GECs has remained unchanged.

As per TAM data for week 28 (C&S 4+, HSM), Sony Entertainment Television (Set) was the only Hindi GEC which gained during the week. On the back of its fiction show Bade Acche Lagte Hain, the channel added 11 GRPs and closed with 184 GRPs under its kitty as compared to 173 GRPs in the prior week. The show reached a peak TVR of 3.8. However, it still remained at No. 4, below Zee TV.

Zee TV, which recently donned a new look, has lost 12 GRPs in the week. However, it maintained its fourth position in the GEC chart and closed with 205 GRPs. In the previous week, the channel had shed 11 GRPs.

Overall, the GEC segment has shrunk 26 GRPs in the week. For the week ended 2 July, the total GRPs of the Hindi GEC genre stood at 1309 compared to 1283 in the week under review.

Meanwhile, genre leader Star Plus and No. 2 Colors maintained their positions, even though their GRPs dipped marginally. Star Plus closed the week with 309 GRPs (from 311) and Colors with 252 GRPs (253 GRPs in the last week).

Sab remained at its place with 131 GRPs (from 134 last week). Meanwhile, Star One and Sahara One pocketed 36 and 30 GRPs respectively.

 

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