SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

Anurag Gupta

MUMBAI: SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven Digital Marketing.

The India Digital Awards, now in its 8th edition, was held at The Lalit Hotel in New Delhi on January 18. What is interesting to note here is that these awards came within less than a year of launch of the agency.

Details of the winning campaigns are as follows:

1. Best Messaging Campaign (Gold) – Measles & Rubella awareness campaign by SVG Columbus

2. Best Email Marketing Campaign (Gold) – Max Life Insurance by SVG Columbus

3. Best Digital Integrated Campaign (Silver) – Measles & Rubella awareness campaign by SVG Columbus

Speaking on the achievement, SVG Media CEO, Anurag Gupta says, “It gives us great satisfaction to win 3 metals at the IAMAI 8th India Digital Awards, and that too even before completing our first year! This happened due to the hard work and teamwork displayed by the SVG Columbus teams and our clients.”

Nitin Sabharwal, chief business officer, SVG Columbus says, “Our problem solving approach worked for us here. We believe in developing true partnerships with our clients and make their problems our own to solve.”