MUMBAI: After the recent exit of Mike Connor from VNU's Media Measurement & Information group (MMIG), Nielsen Media Research's president-CEO Susan Whiting will be taking over from Connors VNU EVP MMIG.

 
 
Whiting although, will continue to serve as head of Nielsen Media Research which is currently the fastest growing division of VNU.

In a related move, VNU appointed Michael Marchesano as head of Nielsen Entertainment, in addition to his current role as president-CEO of VNU Business Media US.

 
 
The moves come at a time when VNU has been extensively extending its Nielsen brand name into an array of new products and services that leverage its position in new and expanding markets ranging from product placement to sports and entertainment marketing, as marketers and Madison Avenue break down definitions of what traditionally constitutes media. It also indicates that Nielsen Media Research and its management team are increasingly important properties within VNU, which is in the process of relocating its headquarters from Haarlem, Netherlands, to Nielsen's New York base of operations.
The division could rise in importance depending on the outcome of one or more key acquisitions VNU plans to make in the media or marketing research field.