MAM

Super Bowl XLVI gets record viewership

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/12/Nielsen%20Media%20Research.jpg?itok=8MfIx9A0

MUMBAI: Super Bowl XLVI has become the most-watched television programme in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data released by The Nielsen Company.

The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional American football in the United States.

The game, in which the New York Giants defeated the New England Patriots, 21-17, was seen by a record 111.3 million viewers, topping last year?s 111 million viewers for Super Bowl XLV on Fox and is the biggest audience to watch a television programme in U.S. history.

The game earned a 47 rating and a 71 share, a gain of two per cent from last year?s 46.0/69 for Super Bowl XLV and is the highest-rated Super Bowl since 1986 (Bears-Patriots, Super Bowl XX, 48.3/70). The 47 rating is the 6th highest in Super Bowl history.

The game drew a 40.5 rating in the advertiser-coveted adult 18-49 demographic, the highest for a Super Bowl in 16 years (41.2 for Super Bowl XXX on January 28, 1996).

The viewership and rating grew throughout the game and peaked at a 117.7 million viewers and a 50.7/72, respectively, in the fourth quarter when Eli Manning led the Giants on a game-winning drive.

The halftime performance by Madonna was seen by 114 million viewers, nearly four million more than last year?s performance featuring the Black Eyed Peas (110.3 million), and is the most-watched Super Bowl halftime show featuring entertainment ever (dating back to 1991).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/matrimponey.jpg?itok=q4xtgrxx
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/syna.jpg?itok=8bzSiYow
Synamedia launches Credentials Sharing Insight - turns casual password sharing into incremental revenues for service providers

In advance of CES 2019,Synamedia, the largest independent video software provider, today announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/isobar.jpg?itok=O4gSFZ53
Isobar launches India’s first ever UGC-led Voice Mobile Banner

Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/pep.jpg?itok=6DeNA6-R
Pepperfry launches Bespoke Services

Pepperfry has announced the launch of its Bespoke Services— its one-stop-shop to resolve all ‘interiors woes’ for the homes of its customers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/kalyan.jpg?itok=yPw7FGWC
Kalyan Jewellers announces Mega Discount Mela

Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20 per cent on diamond jewellery and up to 10 per cent on studded jewellery.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/fly.jpg?itok=StVAX3-T
Vistara launches new brand campaign “Fly Higher”

Full-service carrier Vistara has announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/ertiga.jpg?itok=g8cXUboV
Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a new integrated brand campaign for the next generation Maruti Suzuki Ertiga.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/whitew.jpg?itok=OLDRJUzq
JHS Svendgaard appoints Mindconnect as creative agency for ‘aquawhite’

JHS Svendgaard Laboratories Ltd, one of India’s leading oral-care manufacturing companies has appointed Mindconnect as its creative agency for its proprietary brand aquawhite.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/ncl.jpg?itok=SSeIyQt0
NCL Alltek and Seccolor appoints TAG Vinnatti as creative agency

TAG Vinnatti has recently been appointed to look after the complete branding and advertising duties of NCL Alltek and Seccolor – a part of the NCL Group. The company is the sole licensee for ICP plasters in India.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories