MUMBAI: Hindustan Lever Limited's (HLL) Sunsilk Naturals shampoo has introduced a novel concept of ‘Sunsilk 9 to 9 Zone’ for the launch of Sunsilk 9 to 9 - a new after-wash combing lotion.

Sunsilk 9 to 9 is specially formulated to overcome the problems associated with ‘flyaway hair’ and offers a practical and readymade solution for this.

 
The Sunsilk 9 to 9 Zone will be present across all the key malls and multiplexes across 14 cities in the country and will extend across four weekends that began on 22 October and will run till 13 November, 2005. Consumers can play cool on-the-spot games and then avail of the services at the 9 to 9 Zone.

 
 
Hair experts from Habibs' salons will pamper the lucky ones by treating their hair with Sunsilk 9 to 9. Also, tips on hair grooming, hair styling and better ways to manage hair from these hair experts will be given at no cost.

 
Sunsilk Hair expert and fashion hairstylist Jawed Habib will be visiting these Mobile Salons on select weekends.

Commenting on the launch of Sunsilk 9 to 9, Hindustan Lever Limited vice president-Hair and Oral Care Sanjiv Kakkar said, "Sunsilk 9 to 9 is enriched with the goodness of Amla extracts and comprises carefully chosen natural ingredients to suit the Indian hair types and deal with the unique challenges posed by our climate. By using Sunsilk 9 to 9, Indian women can now enjoy the benefits of having a silky, set look that will last for hours. Through the mobile salons we want to build a stronger connect with our customers by offering them a unique way to experience Sunsilk 9 to 9 in an out-of-home setting."

Sunsilk 9 to 9 is available in packs of 50 ml and 100 ml. The 50 ml pack retails for Rs 25 while the 100 ml pack is priced at Rs 48.

In Delhi, the 9 to 9 Zones are located at Ansal Plaza, 3 C's, MGF Mall, M2K Rohini, Wave Noida, Sahara Mall and Shipra Mall.