Sun TV aims at doubling global ad revenues; hires two media firms in North America

MUMBAI: Chennai-based media major Sun TV Network has hired two media firms for revenue expansion in the North American market.

Sun TV Network has appointed Global Media Management to manage and grow the distribution in North American markets across multiple platforms including cable, DTH and IPTV.
The partnership with World Media Connect will allow it to focus on growing Sun TV‘s advertising revenue from the same market.

The company said that the key focus behind the strategic move would be to diverge and expand into the North American markets by increasing subscription base and consecutively growing advertising revenues. 
This move also gives a competitive edge in distribution of services across varied platforms and promoting new television content to satisfy a diverse customer profile.

Says Sun TV Networks COO Ajay Vidyasagar, "This is a strategic move for us to further expand into global markets for our offerings. This initiative is focused on better monetisation of our content, both from the subscriber and the advertising revenue end."
Sun TV has a series of plans that would boost its international revenues. The company will look at strengthening its foothold in other markets as well.

"The aim is to almost double the international ad revenues, which stood at Rs 560 million in FY‘10. Sun is looking at taking this up to Rs 1 billion within two years," a source close to the company says.

Sun TV Network consists of over 20 channels catering and offering television entertainment to varied audience segments. The Network claims a viewership reach of over 95 million Indian households.

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