MUMBAI: Sudarshan Banerjee, currently VP at Mudra India, will head Ignite Mudra from 1 April 2011.

Banerjee will be replacing Chandan Nath who will continue with the group as an advisor.
 
Says Ignite Mudra CEO Mudra Group COO Pratap Bose, "The time is right for us to push aggressively for exponential growth. Chandan has built an excellent base that we can now build on. We have a young passionate team which under the able stewardship of Sudarshan will propel Ignite Mudra as the ‘Agency of Choice‘ for entrepreneurs who want to build value for their brands."

Before joining Mudra, Banerjee was working with Genesis Advertising VP and GM, Mumbai for 1 year and 2 months.
 
Prior to that, he was at Saatchi & Saatchi Advertising, as associate vice president and client servicing, and handled the accounts of TVS Flame and aol.in.

Banerjee has also worked with Grey, Bates 141, iContract, MediaCom, MEC (then Zenith Media), and MPG. 
 
Adds Nath, "I have been steering the Ahmadabad office for the last 7 years, and for the last two years I have led "Ignite Mudra". I welcome the opportunity to move on to a more strategic role within the Mudra Group and contribute to its growth agenda. I will continue to consult and mentor the Ignite team."