MUMBAI: Publicis Groupe owned Starcom MediaVest Group, has been appointed as the media AoR by Himalayan Healthcare, herbal products company.

"Himalaya Healthcare is a renowned leader and pioneer in the drugs and pharmaceuticals space in the and we're excited about this new relationship and look forward to putting our strategic and creative use of media to work for them.

"Since its inception, Himalaya has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives and their obsession with quality is what we find similarity in and we are more than keyed up to get going," said Starcom Worldwide MD India - West and South Manish Porwal.

Commenting on the appointment of Starcom, Himalaya Healthcare head of consumer Division Products Subrata Datta said, "We're pleased to have found a strategic partner who clearly shares our vision for our brand. We look forward to benefiting from Starcom's depth of knowledge and innovative approach towards media and consumer outreach since that was one of the key motivators for us to make the decision in their favour."

Starcom Bangalore head of operations Sindhuja Rai said, "Our key role will be to define and communicate Himalaya's brand personalities through strategic, targeted and creative media planning. Combined with our depth of expansive research and consumer knowledge we are sure we will fulfill the mandate given to us."