MUMBAI: Starwood Hotels & Resorts has appointed Starcom Worldwide as its media partner in India.

Starcom will initially look at print and out-of-home to build the brand in the country. "We will later approach television as a medium," says a senior executive on condition of anonymity.

This is for the first time that the compnay has engaged a media agency to handle its duties. 
 
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following brands: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Méridien and the recently announced Aloft and Element.
 
Said Starcom Worldwide executive director - India-North Tarun Deep Kumar, "Starwood is a leading player in the world of hospitality. Managing its media investments in India is a matter of immense prestige for us. We are happy about the fact that they have chosen to partner with us in achieving their marketing goals. It will be a good experience for the team working on the Starwood brands as they expand in various markets."