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Star World ties up with Cafe Coffee Day for 'Heroes'

MUMBAI: The fourth season of the show Heroes kicks off on Star World on 16 February at 10 pm. It will air from Monday - Thursday.
 
To create awareness for the show, the broadcaster has tied up with Cafe Coffee Day. The tie up is for branding in outlets in the form of tent cards and danglers.


The tent cards and danglers shall carry the Heroes contest. Participants can sms their answers with the help of details on the tent cards. This activity is taking place across Mumbai, Delhi, Bangalore, Hyderabad and Pune.
 
A similar contest shall be available on the channel’s micro site till 28 February. Winners from the Heroes contest will get merchandise from the channel. The broadcaster has also bought ad space on youth sites like Rediff, Sify, Zapak, in.com and Facebook.
 
The show chronicles the lives of ordinary people who discover that they possess extraordinary abilities. As the dust settles from last season, the heroes attempt to settle back into their ordinary lives. Claire is finding that her biggest challenges are forgetting her old life and starting college. Hiro Nakamura (Masi Oka) goes back to his old life in Japan, but discovers that he has a terminal illness. Peter Petrelli (Milo Ventimiglia) returns to work as an ordinary New York City EMT, but he uses his abilities to save lives. H.R.G., charged with living like an ordinary man and creating a new company, is rapidly discovering that he needs more from his life.


Tracy Strauss, having risen from the dead, is consumed with seeking vengeance, but soon realises that she has a real opportunity to reinvent herself. Nathan Petrelli, not realizing who he really is, returns to the Senate and begins to notice strange changes and new abilities in himself. These changes are not lost on Angela, who recognizes them for what they truly are – the emergence of Sylar. Matt Parkman returns to life as an ordinary family man and wishes to live so for the rest of his life. But, as all of the Heroes will quickly discover, it‘s not easy to go home again. They will face one pressing question: how do extraordinary people lead ordinary lives?


The biggest challenge for the Heroes this season is a strange and dangerous carnival consisting of a traveling band of outsiders with powerful abilities, led by a charismatic and powerful leader, Samuel (Robert Knepper).


Samuel leads his flock to intersect with the lives of all the heroes. He will find them, and he will entice them to join him. And together, they will ask the same basic questions: Who are we? What does having powers mean to the world? How should we live our lives – shameful or proud? Should we hide or live out in the open? And if the world of powers is revealed, how?
 

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