Star World ties up with Cafe Coffee Day for 'Heroes'

MUMBAI: The fourth season of the show Heroes kicks off on Star World on 16 February at 10 pm. It will air from Monday - Thursday.
To create awareness for the show, the broadcaster has tied up with Cafe Coffee Day. The tie up is for branding in outlets in the form of tent cards and danglers.

The tent cards and danglers shall carry the Heroes contest. Participants can sms their answers with the help of details on the tent cards. This activity is taking place across Mumbai, Delhi, Bangalore, Hyderabad and Pune.
A similar contest shall be available on the channel’s micro site till 28 February. Winners from the Heroes contest will get merchandise from the channel. The broadcaster has also bought ad space on youth sites like Rediff, Sify, Zapak, and Facebook.
The show chronicles the lives of ordinary people who discover that they possess extraordinary abilities. As the dust settles from last season, the heroes attempt to settle back into their ordinary lives. Claire is finding that her biggest challenges are forgetting her old life and starting college. Hiro Nakamura (Masi Oka) goes back to his old life in Japan, but discovers that he has a terminal illness. Peter Petrelli (Milo Ventimiglia) returns to work as an ordinary New York City EMT, but he uses his abilities to save lives. H.R.G., charged with living like an ordinary man and creating a new company, is rapidly discovering that he needs more from his life.

Tracy Strauss, having risen from the dead, is consumed with seeking vengeance, but soon realises that she has a real opportunity to reinvent herself. Nathan Petrelli, not realizing who he really is, returns to the Senate and begins to notice strange changes and new abilities in himself. These changes are not lost on Angela, who recognizes them for what they truly are – the emergence of Sylar. Matt Parkman returns to life as an ordinary family man and wishes to live so for the rest of his life. But, as all of the Heroes will quickly discover, it‘s not easy to go home again. They will face one pressing question: how do extraordinary people lead ordinary lives?

The biggest challenge for the Heroes this season is a strange and dangerous carnival consisting of a traveling band of outsiders with powerful abilities, led by a charismatic and powerful leader, Samuel (Robert Knepper).

Samuel leads his flock to intersect with the lives of all the heroes. He will find them, and he will entice them to join him. And together, they will ask the same basic questions: Who are we? What does having powers mean to the world? How should we live our lives – shameful or proud? Should we hide or live out in the open? And if the world of powers is revealed, how?

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories