Star World starts marketing of 'Desperate Housewives'

MUMBAI: With the sixth season of Desperate Housewives kicking off on Friday at 10 pm, English GEC Star World is doing marketing activities around it.
Promo spots have been purchased on music channels, lifestyle channels and English news channels apart from the regular on-air promotion across a few channels on the Star network. The theme of the campaign is ‘Never underestimate a housewife‘.

In the sixth season, rivalry between the characters grows as each seeks to fulfill her agenda. The spots see the characters wearing battle gear to convey the message that this time around there will be more dramatic tension. 
On the print side there will be an ad in next month‘s edition of Vogue. The broadcaster will also be running a contest in association with Garnier. Garnier Gift Hampers will be given away. The broadcaster has also tied up with Anita Dongre‘s Fashion Store. Shopping bags have been branded with the logo of the channel and the show.
On the online front, the broadcaster is using Orkut, Twitter and Facebook to connect with fans of the show. Updates of the show will be provided. Star World also has a microsite for the show where wallpapers among other things will be available.

Star is also gearing up for the Oscar Awards. It has done a tie up with PVR. Standees have been put up to educate movie buffs about the nominees and why they have ben nominated.

The Oscar Awards will air live on 8 March at 6:30 am on Star Movies.

Latest Reads
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories