Star hires Gayatri Yadav as marketing director

MUMBAI: Star India has appointed Gayatri Yadav as its marketing director.

Yadav has joined Star from today. She was earlier with General Mills where she was working as marketing director.

General Mills has a range of food brands in the Indian market, including Pillsbury (Chakki Fresh & Multi Grain Atta and Dessert Mixes), Betty Crocker Mixes, Green Giant, Nature Valley Crunchy Granola bars and Häagen-Dazs ice-cream.

Yadav has taken charge from Star India EVP marketing and communications Anupam Vasudev.

Confirming the development to, Star India COO Sanjay Gupta said, "Yes Gayatri has joined us and will be taking care of marketing and communications."
There is speculation that Vasudev will move into a corporate role at the network.

Gupta, however, declined to comment on Vasudev‘s role.

Yadav joined General Mills in 1996 and was with the company till June 2010. Prior to that, she had worked with Procter & Gamble. She is an IIM Calcutta graduate.


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