MUMBAI: What does the recently spruced up Star Gold Channel have in the offing?Well ! following a revamp (the buzz word in the television industry today!!!) the channel is all poised to make the 'Bollywood hit movie' formula work and is leaving no stone unturned, in an obvious attempt to gain the cutting edge over rival channels.

The channel has got an interesting Nimbu mar ke campaign in place to herald the new 'avtaar' of the channel . The campaign is unique as apart from the usual hoardings and full page ads in newspapers, it has adopted an innovative strategy of advertising through stalls selling nimbu (lime) with Star Gold logos.

As if that was not enough we even have dabhawalas with Star Gold stickers at various markets in Mumbai. Though merely a gimmick , it seems to have worked in arousing the viewers curiosity.

The channel which was always associated with the golden classics has now spiced up its image with an interesting array of movies like : Fiza, Raja Hindustani, Josh, Pyaar Tune Kya kiya ,Pardesi Babu , Hello Brother, Zubeidaa and Kachche Dhaage which will be aired Sundays at 8:00 pm.

This announcement comes after the channel's recent declaration of showing popular Hollywood films in the national language. The dubbed movies will air every Saturday from 9 November at 8 pm. The films include Chocolat, Fists of Fury and suspense thriller Rich Mans wife.