MUMBAI: Film Distribution Company Star Entertainment will release the popular kids series Beyblade on home video this December.

The Beyblade DVD will be priced at Rs 299 while the VCD will carry a price tag of Rs 199.

The company has bought the distribution rights from the Tokyo-based animation major D Rights, which owns the original rights to the highly popular animation series.The entire Beyblade series is the latest addition to Star Entertainment's animation library,states an official release.

 
 
"The Beyblade home video will be promoted through various activities involving children. For example, celebrity kids will play the Beyblade game during the launch event.The video will be made available in all the major outlets and retail stores,"Star Entertainment director Hemdev told indiantelevision.com.

For the uninitiated, Beyblade has its origins in ancient Japanese spinning tops Bei Goma and it involves spinning blades which are launched into a Beystadium -the battling area usually two-three feet in diameter.

In India, Beyblade airs on Cartoon Network from Monday to Friday at 5:30 pm. The show has been recording better ratings than even Pokemon, as per Tam.

Beyblade has been broadcast in more then 60 countries across the globe. Star Entertainment is releasing Beyblade home video in association with its home video partner Shethia Audio Video.