MUMBAI: Star CJ Network India, a 50:50 joint venture between Star and Korea-based CJ Home Shopping, has given the media mandate to the Mumbai unit of Starcom Worldwide.
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The size of the deal could not be ascertained. Earlier, Star CJ had given the creative duties to BBH India. |
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Star is launching a home shopping channel later this year, after obtaining the FIPB (foreign investment promotion board) nod. |
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Network18 Group runs a home shopping network, HomeShop18, with Saif Partners as an investment partner. |
