MAM

Stack selects Mundo as exclusive ad provider, $29 mn commitment in 2 yrs

MUMBAI: Mundo Inc., a leader in online performance based advertising, has announced that its wholly owned subsidiary, Mundo Media Ltd., has signed a two-year agreement to be the exclusive performance advertising service provider to Stack Media, the nation's leading multi-platform sports performance content and media company for athletes. Beginning in July 2017, the agreement provides for US$ 28.8 million in minimum incremental advertising spend through the Mundo platform over the next two years.

"Stack is among the top brands in sports performance and athletic training and its website is home to exclusive content from many of the world's most recognized professional athletes," said Jason Theofilos, CEO of Mundo. "This multi-year agreement is the direct result of initiatives launched earlier this year to drive growth in the second half and demonstrates the value top publishers like Stack see in dedicating more of their advertising inventory to Mundo's data-driven customer acquisition platform. Our performance-based model drives higher customer engagement for Stack and its advertisers, which should result in greater ROI for both."

With more than 10 million unique visitors in peak months, Stack.com ranks among the top websites for the male 13-24 demographic according to top rating services such as Nielsen's Digital Content Ratings. Stack's content library includes over 12,000 exclusive videos and 25,000 articles featuring high profile athletes, coaches, and trainers. This includes top tier athlete relationships with over 500 professional athletes across all major sports including Cam Newton, Bryce Harper, Dwayne Wade, and Serena Williams.

Under the agreement, Mundo will execute advertising campaigns for Stack across the Mundo Network and Stack will provide Mundo with exclusive first right to sell against a select number of video and display impressions each month on the Stack website. Mundo will also collaborate with Stack to develop custom performance advertising programs for its direct brand advertisers. Mundo will also have the right to monetize advertising placements on its network and on the Stack website over and above the contracted impressions. Stack's content development resources and branded content expertise will also be leveraged by Mundo as part of integrated ad campaigns across its proprietary Network.

"At Stack , we are focused on providing innovative content that inspires athletes to train and perform better," said Nick Palazzo, CEO of Stack. "We also strive to bring innovation and higher performance to our advertising partners. By teaming with Mundo, we look forward to providing our advertisers with solutions that allow them to better connect and engage with our target demographic of young, active consumers, while reaching new users through Mundo's vast network."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/joseph.jpg?itok=k9YBDGA8
Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF - international mice & wedding forum

IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/conclave.jpg?itok=q2rQMci9
Improving corporate reputation through enhanced reporting

The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/value.jpg?itok=YPDW9Zky
Valuepoint Systems announces its top management to accelerate its digital transformation solutions and services

Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to realise its vision to lead the digital transformation space globally.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/angello.jpg?itok=Mju_lRvL
Ad Club Calcutta inducts Agnello Dias into its ‘Hall of Fame’

The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its ‘Hall of Fame’ for the year 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/visa_0.jpg?itok=3TuCkgPH
Visa launches Tap to Pay campaign to promote everyday contactless payments in India

Visa, the global leader in payments technology, today launched a new brand campaign ‘Tap to pay with Visa. Just like that.’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/lifebuoy.jpg?itok=lTlj4W75
Lifebuoy partners Kumbh Mela 2019 to drive healthy habit of handwashing

Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative ‘Swasthya Chetna Thalis’. The Thalis come with an etched message of “Kripaya Pehle Sabun se Haath Dhoyein” (Please, first wash your hands using soap).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Southside.jpg?itok=bWHv2wGS
TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/AIREL.jpg?itok=G-ofRbLG
Ariel India’s campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg

The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/sbi.jpg?itok=bg-g1lej
YONO SBI felicitates 20 Under 20 young leaders

YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories