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Stack selects Mundo as exclusive ad provider, $29 mn commitment in 2 yrs

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MUMBAI: Mundo Inc., a leader in online performance based advertising, has announced that its wholly owned subsidiary, Mundo Media Ltd., has signed a two-year agreement to be the exclusive performance advertising service provider to Stack Media, the nation's leading multi-platform sports performance content and media company for athletes. Beginning in July 2017, the agreement provides for US$ 28.8 million in minimum incremental advertising spend through the Mundo platform over the next two years.

"Stack is among the top brands in sports performance and athletic training and its website is home to exclusive content from many of the world's most recognized professional athletes," said Jason Theofilos, CEO of Mundo. "This multi-year agreement is the direct result of initiatives launched earlier this year to drive growth in the second half and demonstrates the value top publishers like Stack see in dedicating more of their advertising inventory to Mundo's data-driven customer acquisition platform. Our performance-based model drives higher customer engagement for Stack and its advertisers, which should result in greater ROI for both."

With more than 10 million unique visitors in peak months, Stack.com ranks among the top websites for the male 13-24 demographic according to top rating services such as Nielsen's Digital Content Ratings. Stack's content library includes over 12,000 exclusive videos and 25,000 articles featuring high profile athletes, coaches, and trainers. This includes top tier athlete relationships with over 500 professional athletes across all major sports including Cam Newton, Bryce Harper, Dwayne Wade, and Serena Williams.

Under the agreement, Mundo will execute advertising campaigns for Stack across the Mundo Network and Stack will provide Mundo with exclusive first right to sell against a select number of video and display impressions each month on the Stack website. Mundo will also collaborate with Stack to develop custom performance advertising programs for its direct brand advertisers. Mundo will also have the right to monetize advertising placements on its network and on the Stack website over and above the contracted impressions. Stack's content development resources and branded content expertise will also be leveraged by Mundo as part of integrated ad campaigns across its proprietary Network.

"At Stack , we are focused on providing innovative content that inspires athletes to train and perform better," said Nick Palazzo, CEO of Stack. "We also strive to bring innovation and higher performance to our advertising partners. By teaming with Mundo, we look forward to providing our advertisers with solutions that allow them to better connect and engage with our target demographic of young, active consumers, while reaching new users through Mundo's vast network."

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