MUMBAI: SSC&B Lintas Bangalore has appointed G S Shridhar as creative director and branch head.

Shridhar, who has over two decades of advertising experience, has been the creative director of Lowe Chennai and the creative head of Mudra Chennai. Post that he ventured into film production and also set up a consultancy catering to clients and agencies in India and in Sri Lanka.

"I am really happy to have Shridhar lead our Bangalore team. With his experience, he will take SSC&B Lintas Bangalore to new heights. Given the huge wins that SSC&B Lintas Bangalore has had in the last few months, he has his task cut out, which is to make SSC&B Lintas Bangalore a world class agency. Considering the wide portfolio of accounts, ranging from the UB group to CyberMedia Dice, from Harrisson Malayalam to Motul, there won't be a dull moment in Shridhar's life", said SSC&B Lintas president Ashish Bhasin.

 
Shridhar is also known for the articles he writes, workshops he conducts and the lectures he delivers at leading business schools.