MUMBAI: King Khan will now endorse ITC Ltd-Foods Business' flagship brand Sunfeast. Shahrukh Khan (SRK) will be endorsing the entire range of snacks under the umbrella brand Sunfeast. As the tagline for the brand goes, Shahrukh will help them "spread the smile."
 
 

Shahrukh Khan with ITC Foods Ltd divisional chief executive Ravi Naware Commenting on Shahrukh Khan as brand ambassador for Sunfeast, ITC LTD-Foods Business divisional chief executive Ravi Naware said, "There is a perfect fit between Shahrukh Khan and Sunfeast - the superiority, eminence and the love and trust they both share across consumer demographics. Moreover, SRK has a universal appeal, just as our brand Sunfeast. We believe his endorsement of Sunfeast will go a long way towards reinforcing the attributes of the brand and reiterate the positioning "spread the smile"."
 
 
"It gives me great pleasure to be associated with an Indian brand that has made a mark and stands among the best in the world," said Khan.

 
 
Naware added, "The association with Shahrukh Khan was mainly due to the brand values that both Sunfeast and the actor are associated with. We are both known for our commitment and obsession with perfection, quality, innovativeness, setting new trends and our market leadership."
As brand ambassador, Khan will play a key role in brand and product communication on TV, in print and outdoor media and various promotions and merchandise that have been planned.