SRK fails to replicate Rakhi’s success for Imagine TV

MUMBAI: A Bollywood actress once said that “Shah Rukh Khan and sex sells”. On television, however, the Badshah of Bollywood could not attract audiences that sex symbol Rakhi Sawant managed to collect during her Swayamvar on Imagine TV.

The SRK hosted reality show, Zor Ka Jhatka – Total Wipeout, on Imagine TV won debut ratings of 2.61 TVR on 1 February. Produced by Endemol India, the show managed a peak TVR of 2.9 on 3 February and a low of 2.4 on 4 February.
As per Tam, the first week average of the show was 2.6 TVR, still highest for the channel. It also helped Imagine TV add 20 GRPs to its kitty to hit a century (100 gross rating points) in the week ended 5 February.

However, Zor Ka Jhataka, the biggest property of the channel so far as it had SRK as anchor, scored well below Rakhi Ka Swayamvar, which opened with a 4.1 TVR and averaged 2.7 TVR in its initial week.
Zor Ka Jhataka, however, did cause some disruptions to parallel shows running on Colors and Sony Entertainment Television (Set). Colors’ shows Phulwa (9 pm) and Muktibandhan (9.30 pm) saw their average ratings fall to 2.7 and 2.2 TVR from 2.9 and 2.7 TVR respectively during the week.

Meanwhile, for Set, Jhalak Dikhla Jaa’s average fell from a 3.2 TVR to a 2.9 TVR in the week (the show airs on Monday-Tuesday). Also, Maa Exchange (Wednesday-Thursday) saw a drop to 1 TVR, from 1.2 TVR.

A peep into the other Hindi general entertainment channels: Colors added 26 GRPs to its kitty to end the week with 265 GRPs. The jump was greatly helped by the two-time telecast of Hindi movie Dabangg (on Sunday, 30 January, and Saturday, 5 February). The movie clocked a 4.7 and 4.8 TVR on these respective days.
Star Plus lost 11 GRPs in the week (17 in the weekend primetime programming, but offset by increase in weekdays) to end at 327 GRPs.

Zee TV added 24 GRPs with the help of Zee Cine Awards, which clocked a 4.5 TVR for the channel. The channel ended the week with 250 GRPs.

Sony was the biggest loser in the week. It shed 24 GRPs, to collect 154 GRPs in total. The sister channel Sab is now breathing down its neck with a gap of just two GRPs. Sab, the family comedy channel, added 14 GRPs, aided with the launch of the new show Mrs Tendulkar (2.2 TVR), to end the week with 152 GRPs.

Meanwhile, Star One was stable at 35 GRPs. Sahara One slipped further to close the week with 28 GRPs, down from 36 GRPs.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories