MAM

SRK fails to replicate Rakhi’s success for Imagine TV

MUMBAI: A Bollywood actress once said that “Shah Rukh Khan and sex sells”. On television, however, the Badshah of Bollywood could not attract audiences that sex symbol Rakhi Sawant managed to collect during her Swayamvar on Imagine TV.


The SRK hosted reality show, Zor Ka Jhatka – Total Wipeout, on Imagine TV won debut ratings of 2.61 TVR on 1 February. Produced by Endemol India, the show managed a peak TVR of 2.9 on 3 February and a low of 2.4 on 4 February.
 
 
As per Tam, the first week average of the show was 2.6 TVR, still highest for the channel. It also helped Imagine TV add 20 GRPs to its kitty to hit a century (100 gross rating points) in the week ended 5 February.


However, Zor Ka Jhataka, the biggest property of the channel so far as it had SRK as anchor, scored well below Rakhi Ka Swayamvar, which opened with a 4.1 TVR and averaged 2.7 TVR in its initial week.
 
 
Zor Ka Jhataka, however, did cause some disruptions to parallel shows running on Colors and Sony Entertainment Television (Set). Colors’ shows Phulwa (9 pm) and Muktibandhan (9.30 pm) saw their average ratings fall to 2.7 and 2.2 TVR from 2.9 and 2.7 TVR respectively during the week.


Meanwhile, for Set, Jhalak Dikhla Jaa’s average fell from a 3.2 TVR to a 2.9 TVR in the week (the show airs on Monday-Tuesday). Also, Maa Exchange (Wednesday-Thursday) saw a drop to 1 TVR, from 1.2 TVR.


A peep into the other Hindi general entertainment channels: Colors added 26 GRPs to its kitty to end the week with 265 GRPs. The jump was greatly helped by the two-time telecast of Hindi movie Dabangg (on Sunday, 30 January, and Saturday, 5 February). The movie clocked a 4.7 and 4.8 TVR on these respective days.
 
 
Star Plus lost 11 GRPs in the week (17 in the weekend primetime programming, but offset by increase in weekdays) to end at 327 GRPs.


Zee TV added 24 GRPs with the help of Zee Cine Awards, which clocked a 4.5 TVR for the channel. The channel ended the week with 250 GRPs.


Sony was the biggest loser in the week. It shed 24 GRPs, to collect 154 GRPs in total. The sister channel Sab is now breathing down its neck with a gap of just two GRPs. Sab, the family comedy channel, added 14 GRPs, aided with the launch of the new show Mrs Tendulkar (2.2 TVR), to end the week with 152 GRPs.


Meanwhile, Star One was stable at 35 GRPs. Sahara One slipped further to close the week with 28 GRPs, down from 36 GRPs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/post.jpg?itok=zI1i3XEW
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories