MAM

Sponsors make their way into the ring with the Mumbai Fighters

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/17/ESS.jpg?itok=9ed3JEf8

MUMBAI: Mumbai Fighters, the Indian boxing team at the World Series of Boxing, has roped in poultry manufacturing brand Venkys as the naming rights sponsor.

The team was formed in September and their first opponents were Milano Thunder of Italy.

VH Group chairperson Anuradha Desai said, "At Venkys, sports have always been a major part of our strategy to ensure that not only do the athletes sportspersons focus on their job, but also to associate with a healthy way of living. This is the first global boxing league and the first and only Indian team in this global league: and for a brand like ours, this seemed like a perfect fit."

Youth fashion brand Provogue is a sponsor and will be dressing up the boxers in their casual and formal wear, hosting a fashion show and upping the profile of the Fighters.

Provogue India deputy MD Salil Chaturvedi said, "We are very excited at the prospect of associating Provogue with the Mumbai Fighters. Globally we have observed that boxing is entertaining, fun and has the glamour. Hence, as a brand we see it as a worthy Association."

Transstadia MD, CEO Udit Sheth said, "We are honoured to have two market leaders in their respective fields who have confirmed our faith in this sports property which we are sure will build over a period of time. Venkys have long been associated with sport and with them coming on board we are sure that the Fighters brand would create the necessary buzz from a marketing perspective".

"It is important for our people in India to see that boxers represent the ultimate in good health and fitness. Combine that with the entertainment and glamour quotient boxing enjoys globally, this is the platform that Provogue have been sharp to recognize. Their clothing will embellish our boxers and the brand substantially."

ESPN Star Sports had earlier come on board as the broadcast partner for the team. Radio Mirchi is the music partner while Showworks is the event solutions partner.

Transstadia said that in a market dominated by cricket, the WSB property has taken its first step to show that Indian domestic boxing packaged with the right amount of exposure will find takers from a marketing perspective.

The USP of the property, the company said, remains in the fact that WSB is one of the few sports leagues in the world that is truly transcontinental in nature.

The Fighters would be pitting their fists and punches against teams from Milan (Italy), Moscow (Russia), Astana (Kazakhstan), Los Angeles (US) and the latest entrant, a franchise from Bangkok.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/vaz.jpg?itok=EgH_g7K5
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/saina.jpg?itok=IQeQE9Xc
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories