MAM

Sony's C.I.D. is No 2 show

MUMBAI: Just like old wine, seems like the fondness for age old monk C.I.D. is growing by age and time.


This long running flagship property of Sony Entertainment Television has replaced Star Plus‘ Yeh Rishta Kya Kehlata Hai for the week ended 25 September so as to occupy the second spot in the top 10 list in HSM space.
 
According to Tam, the show attained a peak TVR of 5.17 (on Friday) for the week as against the peak TVR of 3.24 (on the Saturday episode) that it had captured during the previous week.


This is for the first time that the show has managed to garner such high ratings for at least a couple of years. For the past eight weeks, C.I.D averaged approximately 3.17 TVR.


Says Set marketing head Danish Khan, "This is the highest TVR that the show has fetched in the last couple of years. During the last few months, the viewership of the show has been constantly growing from a 3 TVR to 4 TVR and now above 5 TVR."
 
According to Khan, the peak has come in due to a new promotional initiative and storytelling pattern of CID content. "The show has a twist in its storytelling wherein an underworld group tries to finish the entire C.I.D. team and how the team fights back. There was a huge marketing push through print and promos and this has helped fetch the results," he says.


The Friday-Saturday episodes delivered TVRs of 5.17 and 4.28 respectively, adding 21.4 GRPs to the channel grade (184 GRPs, up from 174 GRPs). In the previous week, the show had added 14.1 GRPs to the channel.


Amongst the other shows on Sony, Baat Humari Pakki Hai (M-F 8.30 pm) averaged 0.9 TVR (0.7 TVR in previous week), the weekday half-hour strip of Aahat (Mon-Thu 11 pm) averaged 0.9 (0.8) TVR and Comedy Circus Ka Jadoo (Sat 9 pm) rated 2.5 TVR (2.8) in its fourth week.
 
Also, the reality show, Entertainment Ke Liye Kuch Bhi Karega -2 (Mon-Thu 9.30 pm & Fri 9 pm) remained stable at an average 1.8 TVR (1.8).


Amongst the other leading shows on Hindi general entertainment channels, while Pratigya still remains the top show for the week (5.43 TVR), Yeh Rishta ? has fallen to the fourth spot.


The other shows that have fallen in rank are Colors‘ Uttaran (4.3 TVR) and Balika Vadhu (4.36 TVR). The shows that were earlier occupying the fourth and fifth position respectively in the list now have fallen to the eighth (Balika Vadhu) and ninth (Uttaran) spots.


Overall, Star Plus (368 GRPs) has seen a 10 GRP decline over last week. The drop has come from weekday prime, weekday afternoon, weekend original and weekend movies.


Colors (273 GRPs), meanwhile, has increased by 17 GRPs over last week. Zee TV upped its GRPs to 237, from 227 a week ago.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ipsos.jpg?itok=7n7JlNHU
Ipsos India launches TrueFace

Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/adex.jpg?itok=IXs0lSCE
TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ds.jpg?itok=wzKXoVWV
DS Group rolls out 3 new TVCs for Pulse candy

Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/vk.jpg?itok=TVX5nwvf
Artimas Fashions debuts One8 innerwear look of Virat Kohli

Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/nfba.jpg?itok=XfOPrC8H
5th EDITION OF NYKAA FEMINA BEAUTY AWARDS ANNOUNCED

National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/Prasad-Shejale.jpg?itok=q_ku0rux
Tech, consumer behaviour, marketing create successful campaigns: Logicserve’s Prasad Shejale

Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go. In an exclusive conversation with Indiantelevision.com, Logicserve Digital co-founder and CEO Prasad Shejale outlined the...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/ashish.jpg?itok=nwmtKmIe
McCann India appoints Ashish Chakravarty as creative head

McCann India has a top level change Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman, McCann Worldgroup India CEO and CCO Prasoon Joshi.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories