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Social Wavelength wins Ginger Hotels social media mandate

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MUMBAI: Ginger Hotels, a TATA enterprise, has awarded the social media duties to social media agency Social Wavelength.

The chain of hotels is spread across 23 locations in India with 26 hotels launched on the concept of smart basics.

Ginger Hotels marketing manager Alisagar Merchant said, "Social media will help us connect with our prospective customers, understand our current audience more closely and enable us offer better products and services. With Social Wavelength‘s strength, expertise and experience in the field of social media communication and social media monitoring, we are sure they will help us listen to the customer‘s mind and also connect with them effectively."

Social Wavelength vice president Mihir Karkare commented, "The concept of Smart Basics for a hotel is very unique and we are delighted to take this concept to the consumers. We are sure that social media will play a significant role in the audience interactions for Ginger Hotels"

The primary objective behind the concept of Ginger hotels is to provide a superior product offering and consistent experience to travellers, beyond the present offerings in the industry. Ginger Hotels have also recently won the ‘Best Budget Hotel‘ award by Outlook Traveller.

Social Wavelength has presence in Mumbai, Delhi, Chennai and Bangalore. Its services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength is also the authorised reseller for Radian6 for the Indian market.

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