Skechers signs on Yasmin Karachiwala

Skechers signs on Yasmin Karachiwala

MUMBAI: Bollywood celebrity fitness trainer Yasmin Karachiwala has been signed by Skechers, the sports lifestyle brand known for its high-performance shoes. Karachiwala, with her experience, will now represent Skechers as their fitness expert in India.

Karachiwala has been part of the fitness industry for 22 years and has trained Bollywood big-wigs like Deepika Padukone, Katrina Kaif, Alia Bhatt and lot more. Apart from owning a gym-body image in the Mumbai suburbs, she is also the first BASI certified pilates instructor in India and established the first pilates studio in Mumbai.

As a fitness expert for Skechers, Karachiwala will be guiding the youth of today towards healthy living and will encourage them to take up a fitness regime as part of their daily lives. She will also interact with them on the importance of having a fit body and mind through the Skechers social media handles, and will also impart knowledge about using the right shoe for the right activity.

Karachiwala says: This International footwear brand has set standards for great fitness in India and abroad. Any fitness regime is elevated by when done with the correct technique and wearing the right shoe. A good workout needs a perfect pair of shoes as a perfect companion.”

Skechers south India CEO Rahul Vira said, “Karachiwala, as the Skechers fitness expert, she will motivate youngsters and impart knowledge on how walking, running and simple work out regime should become an indispensable part of our everyday life."