MUMBAI: Integrated brand communications agency, Six Inches Communication, has won the brand communication mandate of bullion traders, RiddiSiddhi Bullions (RSBL).

No pitch process took place prior to RSBL choosing Six Inches Communication as its creative partner.

The agency has already begun work on the group‘s latest product line that will be launched in the coming weeks.
 
 
RSBL director Mukesh Kothari said, "Six Inches Communications displayed tremendous passion right from the onset, understood our group and its products well. That was one of the primary reasons we chose to partner with them. We knew we had made the right choice when we experienced their innovative ideas first-hand."
 
Six Inches Communication CEO and MD Pravin Shah added, "We are thrilled. The promoters at RSBL are big on ideas and innovation. Their faith in us will further drive us to create inspirational and memorable work for them."

The creative strategy will involve a media mix of outdoor, electronic, digital and direct activation.