Six Inches Communication eyes Rs 150 mn revenue in FY '11

MUMBAI: Six Inches Communication, the five-year-old integrated brand communication agency, is slowly but steadily growing in muscle as it is pushes for more than Rs 150 million revenue target this fiscal.

Founder and managing director Pravin Shah who looks at 2010 as the next level for Six Inches, says, "We witnessed a 72 per cent growth in FY 08 - 09 and now we have a target goal of more than 100 per cent with our group turnover touching more than 150 million." 
Shah reveals that while the agency‘s current clients have doubled their spends over last year, they have won new pitches too. "The year kicked off with some new accounts like Anagram, a big creative project from Craft Silicon, an IT firm based out of East Africa and RSBL (Riddhi Siddhi Bullion Limited)," reveals Shah.

Six Inches has also recently bagged the entire rebranding exercise for KLEAR water, a packaged water brand in the Middle East and Technology Associates, an IT leader in Middle East and East Africa. 
Says Shah, "To achieve our revenue target for the year, our strategy will be to expand our global footprint and focus on East Africa. We will also focus on the current businesses and acquire new clients by assembling a core businesses development team."

The agency intends to begin operations in East Africa, with a set of client already in kitty.

"We aim to build the operations brick by brick with aggressive networking and adding more clients from this area. We are already in talks with some large resort owners, hotels, IT and FMCG brands. I am expecting a significant contribution of revenue from these upcoming regions," Shah avers.
The other area that the agency will hub on for generating revenues will be rural activation. "We are in talks with an agency who will partner us as a JV for our new rural venture," he reveals.

The agency is also looking at bagging new clients across categories such as finance, real estate, technology products, accessories and lifestyle.

Says Shah, "These categories are bound to show good growth and eventually good investments on branding and marketing."

As far as media vehicles are concerned, Shah foresees a healthy spend on TV. The other areas where spends will be directed significantly will be digital, below-the-line activations and direct marketing, Shah opines.

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