Six Inches Communication eyes Rs 150 mn revenue in FY '11

MUMBAI: Six Inches Communication, the five-year-old integrated brand communication agency, is slowly but steadily growing in muscle as it is pushes for more than Rs 150 million revenue target this fiscal.

Founder and managing director Pravin Shah who looks at 2010 as the next level for Six Inches, says, "We witnessed a 72 per cent growth in FY 08 - 09 and now we have a target goal of more than 100 per cent with our group turnover touching more than 150 million." 
Shah reveals that while the agency‘s current clients have doubled their spends over last year, they have won new pitches too. "The year kicked off with some new accounts like Anagram, a big creative project from Craft Silicon, an IT firm based out of East Africa and RSBL (Riddhi Siddhi Bullion Limited)," reveals Shah.

Six Inches has also recently bagged the entire rebranding exercise for KLEAR water, a packaged water brand in the Middle East and Technology Associates, an IT leader in Middle East and East Africa. 
Says Shah, "To achieve our revenue target for the year, our strategy will be to expand our global footprint and focus on East Africa. We will also focus on the current businesses and acquire new clients by assembling a core businesses development team."

The agency intends to begin operations in East Africa, with a set of client already in kitty.

"We aim to build the operations brick by brick with aggressive networking and adding more clients from this area. We are already in talks with some large resort owners, hotels, IT and FMCG brands. I am expecting a significant contribution of revenue from these upcoming regions," Shah avers.
The other area that the agency will hub on for generating revenues will be rural activation. "We are in talks with an agency who will partner us as a JV for our new rural venture," he reveals.

The agency is also looking at bagging new clients across categories such as finance, real estate, technology products, accessories and lifestyle.

Says Shah, "These categories are bound to show good growth and eventually good investments on branding and marketing."

As far as media vehicles are concerned, Shah foresees a healthy spend on TV. The other areas where spends will be directed significantly will be digital, below-the-line activations and direct marketing, Shah opines.

Latest Reads
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories