Six ads come under ASCI's scanner

MUMBAI: The Advertising Standards Council of India (ASCI) has released the February 2010 report on the advertisements which have either been withdrawn or modified. Six ads came under the scanner of Consumer Complaints Council (CCC) out of which one was withdrawn while the other five were modified.

The advertisements in question include that of Maruti SX4, Dabur Chyawan Junior, Shanti Badam Amla Hair Oil, Tata AIG Insurance, IMS CAT Approach Program and Mahindra Flyte Power Scooter.
According to the CCC, the Maruti SX4 promoted unsafe driving practices by showing reckless driving across traffic lanes. Similarly, the Mahindra Flyte Power Scooter ad shows three people on a scooter without wearing helmets. With the prohibition in place, the advertiser has guaranteed not to release the ad in future.

On the ad of Marico‘s Shanti Badam Hair Oil, the CCC felt that even as combing helps in reducing hair fall and damaged hair, the data on oil penetration and confocal microscopy do not qualify for a double benefit.
The Dabur Chyawan Junior advertisement implied that if children did not drink Dabur health drink, they would remain short in height (‘Bachche tingu rahenge‘).The ad was modified post the CCC‘s instructions.

The Tata AIG Life Insurance ad used the word ‘coolie‘ which could be treated offensive and hence the ad was asked to be modified. The CCC found the claims of the IMS CAT Approach Program -‘take you to the 100 percentile‘ as misleading as there is no 100th percentile. The advertiser later modified the ad.
Said ASCI secretary general Alan Collaco, "There is a marked increase in the number of consumer complaints since ASCI‘s campaign appealing to citizens to report misleading, dishonest and indecent ads. Our recently launched toll free number receives as many as 300 complaints per month. It‘s an encouraging indicator that consumers are becoming more aware of their rights and duties. On the other hand, there is 98 per cent compliance from advertisers on ASCI‘s decisions."

Meanwhile, ASCI didn‘t uphold consumer complaints on the ads of Garnier Fructis shampoo, Coca-Cola, Fast Track, Lodha Aqua, Digital Radio, Axe Boost and JK White Cement. The complaints on these ads were either baseless, substantiated or within decency limits.

Latest Reads
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories