MUMBAI: Priority Public Relations has been named the AoR for Singapore's Media Development Authority, a government agency created in part to develop global awareness of Singapore's media industry. The announcement was made by Priority Public Relations vice president and managing director Europe Marylou Johnston.

According to an official statement, Priority Public Relations is charged with perpetuating the MDA's Singapore Media Fusion initiative which celebrates the achievements and supports the continued development of Singapore's media industry.

Serving as both a common voice for Singapore's production community while also spearheading international exposure and support for the region's co-production projects, including HD and animation, and the growing demand for Singapore's products and services, Priority Public Relations will handle global trade and business media coverage of the Singapore Media Fusion initiative and its resulting projects and alliances.

Priority Public Relations assisted the MDA in launching the Singapore Media Fusion initiative in October of 2006. In conjunction with the Singapore Media Fusion initiative, MDA also launched a portal (http://www.singaporemediafusion.com) in October 2006, cultivating an online media community that offers information on Singapore's media industry and opportunities, samples of made-by-Singapore content and fosters idea sharing between local Singapore media professionals and executives in the worldwide media marketplace.

Media Development Authority (MDA) was formed by the merger of the Singapore Broadcasting Authority, the Films and Publications Department, and the Singapore Film Commission (SFC), on 1 January 2003, to focus on and develop Singapore as a state of the art media city.