MUMBAI: Its all about 360 degrees marketing of entertainment through events and promotions. Shringar Films which operates in all the three segments of the film and entertainment business - distribution, exhibition and production - is gearing up for twin celebrations.

The Shringar owned multiplex Fame Adlabs (in Andheri, Mumbai) has completed one year and is celebrating its birthday through starting 5 April for a week. Shringar is also releasing its 3D filmChota Jadugar to coincide with the summer vacations.

The Fame Adlabs marketing team has developed several on-ground promotions in an attempt to lure film goers. Here is a rundown on the celebrations and prizes up for grabs....

5 April : A person with a 0504 in one's mobile numbers is entitled to win a prize
6 April: Anyone who is celebrating an anniversary on this day can come and celebrate it the FAME way....and walk away with many prizes
7 April : A birthday boy or girl gets luckier with more prizes
8 April: Even "stags" can enjoy and win prizes
9 April: Musical day... and an artist will perform .........
10 April : This day has been kept aside for the under privileged children...they will be entertained by a magician, a clown and many other and then will get a treat of being able to watch Chhota Jadugar.... Children can also be a part of this celebrations and get to see Chhota Jadugar before its release.
11 April - is also a children's day special.......the largest hot wheel track will be set up and the winner will walk away with a hot wheel track
12 April: is the lucky bumper day.....