MUMBAI: The famous American basketball player, a two-time NBA All-Star & an NBA Champion with the Miami Heat, Rashard Lewis visited Shoppers Stop, Malad on Sunday 27th January 2019, to launch the NBA fanwear kids merchandise in India. This is the first launch by NBA in the kidswear category in the country. Shoppers Stop will retail this merchandise across its stores in India and on its online platform.
The NBA range for kids is a lifestyle range inspired by the sport. With a variety of round neck t-shirts and shorts, the athleisure range uses vibrant colours which brings to life the vibrant energy of NBA and its teams. The merchandise at Shoppers Stop has something which is sure to attract not only basketball fans but all young athletes. The merchandise retails from a starting price INR 599.
Speaking about the partnership, Ms. Uma Talreja, Customer Care Associate, Chief of Marketing and Customer Officer, Shoppers Stop Ltd. said, “NBA is an iconic brand and institution that has nurtured sports and athletics around the world. NBA has many fans in India and with the launch of NBA merchandise, our customers and their children can now access this platform and enjoy the NBA franchise and its values closer to home. Sports are an important and growing part of the development of children and we are happy to offer this range to kids in India through our stores and online channel”.
Commenting on the association, Mr. Pawan Agarwal, Chairman, Suditi Industries Ltd. said, “Basketball is one of the fastest growing sports in India and we are very happy to see world class players such as Rashard Lewis promoting the sport in the country. We have put in a lot of effort with NBA on this range to ensure that the merchandise is attractive and accessible to all fans. We are certain that young shoppers at Shoppers Stop will feel the same way”.
Shoppers Stop Ltd. is a leading fashion and beauty destination with over 27 years of retail experience in India. The brand offers over 400+ finest international, national and exclusive brands spreads across multiple categories including apparel, cosmetics, fragrance, artificial and fine jewellery, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids wear, toys, home decor and much more under one roof. Shoppers Stop has over the years, made many breakthroughs in the Indian retail industry enabling it to become one of the most customer-centric, respected and profitable retailers in the country.
