MUMBAI: Ignitee Digital Solutions has roped in Shankar B as national business director.

In his new capacity, Shankar will report to chief executive officer Atul Hegde and will be based in Mumbai.
 
As part of his new mandate, Shankar will not only be responsible for growing businesses across India but will also be looking after the international markets, especially in Dubai.

His Career with Radio started with Hello FM as VP - Sales and Marketing for close to 2 years wherein he was mainly involved in launching 7 stations all over Tamil Nadu.

Said Shankar, "Its unique business model makes it different from other companies in the digital media space. At Ignitee, I will be responsible for growing business across key markets like Mumbai, Delhi, Chennai, Bengaluru, Secunderabad and Dubai."
 
Shankar has 16 years of experience in the field of media sales that includes eight years in television. He began his career in 1993 with Getit Yellow Pages and launched the Hyderabad Telephone directory.

His experience also includes working with print brands like the Indian Express Group and Hindi newspaper, Navbharat. 
 
He began his television career in 1998 with Raj TV where he spent five years. He then moved to Turner International India as director - advertising sales to handle Cartoon Network, Pogo, CNN, Zee MGM and Zee English.