MUMBAI: Pernod Ricard India’s liquor brand, Seagrams Royal Stag, has roped in Bollywood actor Shah Rukh Khan to join its bevy of brand ambassadors.

SRK will work with Saif Ali Khan who has been the brand ambassador for the last several years.

Royal Stag has also signed new stars who today believe in making it large like actor Rana Daggubati of the ‘Dum Maro Dum’ fame and Bengali Dev.

The Shah Rukh Khan association will bring to life a real ‘Make it Large’ human story - an outsider to the film world, dreaming big, and making it to the zenith.

Pernod Ricard India vice president marketing Bikram Basu said, “Shah Rukh Khan dared to dream and achieve. Dream big, and achieve really big. We have great common ground with Royal Stag and him in ‘making it large’.”