MUMBAI: The Hong Kong Intellectual Property Department (IPD) has joined hands with the California Commission for Jobs and Economic Growth (Cajobs) to fight piracy and to promote the respect of intellectual property rights (IPRs).

As a part of the effort, California governor and action movie star Arnold Schwarzenegger Terminator and Jackie Chan have teamed up to combat piracy. The duo held a press conference in Hong Kong to launch their 30-second public service announcement that has begun airing on Hong Kong television. They hope to soon expand its broadcast into mainland China.

The TVC was launched at a luncheon a few days ago which was organised by the Hong Kong General Chamber of Commerce and the American Chamber of Commerce.

 
 
Schwarzenegger said, “Stamping out piracy is good for trade, good for our economies and good for consumers. The illegal duplication and marketing of all sorts of products, from medical equipment to DVDs, is
stealing from the workers who design and manufacture the real goods, harming the consumers who purchase the fakes and hindering job growth."

 
The TVC was directed by Jonathan Mostow, the
director of the movie Terminator 3 – Rise of the Machines. It is being shown on local & regional TV stations and on buses.