Mumbai: In announcement of two key appointments, marketing solutions agency Schbang on Friday introduced Amisha Gulati as vice president – integrated solutions, and Sharmeen Indorewala as head of new business, especially for its technology transformation service.  

Gulati was previously associated with Zee5 as the marketing manager. At Schbang, she will report to co-founder and CEO Akshay Gurnani. She comes with ten years of industry experience with stints at organisations such as The Glitch, Spark Eighteen Lifestyle, and Vyas Gianetti Creative.

Gulati said, “Schbang has done a fantastic job in the short six years and I am very excited to be part of its trailblazing journey. Work doesn’t feel like work when you are living your passion. Fueled by such passion, I aim to bring about Impact in society – through the company, its clients and my team. Hence, it’s my endeavour to build teams and work that deliver value and that we are proud of, at Schbang,”    

Indorewala will report to Schbang's co-founder and chief technology officer Sohil Karia. She joins from Proof Analytics (a Schbang partnership) where she was the head of business. Prior to that, she was also the founder and CEO at The Parfait Co. At Schbang, she will responsible for growth strategy and new business development for the technology vertical.  

Indorewala said, “My prior business experience working with startups like The Parfait Co. and Proof Analytics has enabled me to work towards the company goal of building out the technology transformation division while showcasing our deep research and consultancy capabilities, our consumer-centricity focused skills, with a keen eye on brand meditation as well as our established and rapidly growing tech department under Sohil's leadership."

Speaking on the new development, Schbang founder Harshil Karia, said, “It is great to see our leadership team strengthen with both Sharmeen and Amisha, extremely strong women with varied and diverse experience. They are bringing in with them an entirely new perspective to the leadership at Schbang. Sharmeen growing our technology transformation and Amisha to bring in depth of strategy to our work, both will act as pillars for Schbang as we grow. Both of them will help in strengthening our offering to companies and groom our strong talent pool of over 600 Schbangers.”