MUMBAI: Bengaluru-based community library chain Justbooks Clc, owned by Strata Retail & Technology Services, has appointed Scarecrow Communications as its creative agency.

The account will be handled out of the agency‘s Mumbai office.

Justbooks intends to take operations across India by incorporating proven retail practices, like warehouse backed operations with centralised inventory and new generation technology usage like cloud hosted infrastructure with RFID enabled touchpoints to meet the ultimate goal of every library.

JustBooks founder and CEO R. Sundar Rajan said, "We are excited to partner with Scarecrow in our attempt to redefine libraries as a new generation platform connecting books and readers. Building a brand around a traditional neighbourhood service can present lot of interesting challenges and we look forward to work with the creative team at Scarecrow in getting people back to reading."

Scarecrow Communications founder director Raghu Bhat said, "Justbooks is our first ever client from Bengaluru. This is a huge moment for Scarecrow. Being a book lover myself, it will be doubly satisfying if our campaigns succeed in making more people visit Justbooks, which has the most charming libraries I have ever seen."

Scarecrow recently bagged the corporate account for Religare.